Being a dynamic leader who believes nothing is impossible, I take on any challenge with utmost determination and perseverance. It's my simple belief that success is based on the
A3 mantra
of Aspiration, Ambition
& Achievement
In 1989, I stepped into the world of fragrances and started my career as a Sales Executive with one of the leading perfume companies - Ghadeer Trading (Al Tayer Group). My passion led to me being promoted to Brand Manager within a year.
In 1996, the renowned Rivoli Group asked me to join them as General Manager and spearhead their perfume division, which distributed some of the finest names in the fragrance and luxury skincare business such as Hermes, La Prairie, Juvena to name a few.
Three years later, I took up a new challenge and launched Gulf Beauty International, a distribution company for the largest luxury retailer Paris Gallery Group (Al Fahim, UAE), which became an important player in the distribution of luxury goods in the GCC.
By 2002, I founded Beauty Contact, a management consultancy to help clients bring luxury goods to the region, distribution rights for the MENA region and Indian subcontinent for international fragrances like Paris Hilton, Guess, Swiss Army, Maria Sharapova, Andy Roddick, Jessica Simpson, Alfred Sung, Hummer, Nicole Miller, Jivago, Perry Ellis, Kim Kardashian and One Direction to name a few.
In the year 2005 I decided to go into licensing and the first license signed by me was for Cadillac Fragrances , under license by General Motors – USA to design, develop, produce and distribute fragrances worldwide under the name of Cadillac. Following that new global licenses were signed such as – Madonna Fragrances, M S Dhoni Fragrances, WIT Fragrances and many more.
Having established great contacts worldwide with suppliers, manufacturers, distributors and retailers I decided to create my own brand and started working on my niche perfume project Pierre Precieuse Parfum. Instead of paying license fees and royalties I decided to invest in marketing and building my own brand.
Shortly thereafter I embarked on another new creation Les Saisons Parfum based on the four seasons of the year.
During the pandemic, while working from home, I decided to write my story of my 35 years in the UAE. At the same time, I decided to launch a new line of fragrances - Alto A3 Parfum.
Watch this space....
Alto A3 - Aspiration, Ambition & Achievement
Global Licenses
Master Distribution for MENA & Indian Subcontinent
Recognition & Awards
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